13 November 2006 Ho Chi Minh City, Vietnam
VietNamNet Bridge – Big population and growing consumption are the most attractive aspects of the Vietnamese market in the eyes of Office 1 International, the leading US stationery retailer
Mark Baccash, President and CEO of the Office 1 group, stated that American companies, including Office 1, couldn’t resist the attractiveness of the Vietnamese market, with over 84 million people, and that it was time to establish business ties with Vietnamese partners.
He also emphasized that foreign companies were also coming to Vietnam, and the number would increase particularly when the country joined the World Trade Organisation (WTO).
Mr Baccash said he hoped that in his first trip to Vietnam this time he could find local partners to franchise the Office 1 International brand.
Vietnamese partners must be experts about the domestic market and the consumption habits of Vietnamese people, he added.
However, he said he was worried that the transfer of business knowledge to local partners and salesman training in Vietnam would take longer than in other countries because franchising in Vietnam was still new.
(Source: Dau Tu)